You have the product in your hand and and use it but when you need help with something or it breaks the are customer service to help you with you Apple product.
Under the Service-Product Bundle I would put Apple under Physical (Facilitating) goods because you have a good that you can use.
Apple's Service Matrix would fall under the Semi-Standardized because when you need help the customer service is their for you but your question or problem has already been answered or seen before. All the service has to do is figure out what is wrong and fix the problem.
Apple's Customer Contact- You can contact Apple by e-mail or by phone but it's usually to set up an appointment to come into one of the Apple Stores to see what the problems to are having with one of your Apple products. Mainly Apple is a Face to Face but you do have the internet, phone contact, and mail contact as well. The only mail contact is if you are shipped a product via ordering one online, over the phone, or not in stock in the store.
Apple is all about the technology. What ever technology is coming out next apple puts it into their product and sells it. Just like the new iPad, its not much different from the laptop, iphone, and ipod. Its just like all three into one but their were thousands of people waiting for it when the iPad was released because people like new products that nobody has yet and that it why Apple is all about the newest technology
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