Apple is part Mass Customization with their main products. They are general but you can choose your memory size, color, and the product that fits your needs. They when you receive the product you customize the product to your particular needs. That is why I think Apple is a Mass Customization company.
a. Apple uses a continuous product flowb. An Assemble to Order Customer Order.
c. Assembly line and ATO
d. The major factor influencing their process selection is technology. What ever the come out with next they put on the market and sell the product for an outrageous price because the product is brand and new and nobody has that product yet and people want to be the first with that product. Apple has great Customer Service but they don't want to hear what the customer wants they put out the newest products with technology that they can and it has been working for them.
e.I already think they are moving into mass customization with the methods they are using. With one product the offer a variety of ways in which you can buy that product and then once you purchase that product you can customize it which ever way that you want to. With Apple after you buy a product and the customer has it no product will ever be the same.
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